2016 has been a prolific year of designing high-performance marketing strategies aimed at enhancing business lead acquisition activities. As we look forward to the new year, we’d like to highlight another set of powerful actions to ignite your business in 2017.
The baseline of digital marketing is KPI (key performance indicator); defining your goals will lead you to where you want your business to be in the coming months. You can achieve that by creating integrated, targeted and measurable communications to connect your brand to your target market.
Here are some simple tasks and tips :
Ensure your website is Mobile Responsive.
Having a website does more than just having a facade to display. It ought to generate leads and engage your customers to foster loyalty and increase repeat sales. Stats from SmartInsights show 20% of Google searches are now being performed on Smartphones and Androids. Try this Mobile-Friendly test from Google, just type in your website and test. If your website is mobile responsive, congratulations! It means you are not missing any potential customer. If not, talk to us and we will see what can be done quickly and efficiently.
If this important element is missing in your website, make this a priority in 2017. Contact our experienced team, we know how to assist you and make this happen.
Search Engine Optimisation.It’s Important.Really.
If you do not already, consider allocating a portion of your marketing budget for SEO, instead of more traditional advertising. This is your best bet, whether your goal is to make a sale or create awareness for your brand. If you need more assistance with SEO, our technical team can advise and implement a solid SEO plan for a low monthly investment or you can self serve your own SEO requirements at www.SelfServiceSEO.com.au for next to nothing.
Everyone says something on social media - make your brand heard.Social media allows your business to use fun and engaging interactions with your clientele. Through social media, you can directly connect and build a rapport with your target market and potential customers. The casual, ‘social’ nature of this type of marketing is perfect for nurturing leads and establishing a healthy relationship with customers.
What social media are you in?
Follow us on Facebook, Twitter and LinkedIn, let’s get connected and keep each other informed of each other's business hot tips and promotions.
Remember the E’s; Email marketing is Evolving and Engaging.Email subscriber acquisition is the cornerstone of this essential digital building block and works best integrated into your CRM database. It ensures you send relevant, correct promotional content to your customer. If you are unsure what platform to use for your marketing automation, give us a ring, we can walk you through the process.
Content Marketing is King - always was and still is.It is an open secret - 60% of people are inspired to seek out a product after reading about it. Content. Good for the customer. Good for your SEO and website optimisation. Good for sales.
Videos, images, text, PDFs, podcasts - all great tools to engage with your marketplace (customer) in an interactive, interesting way. A blog is also a great tool, and can position your company as an expert in your industry.
First question? What kind of content management system (CMS) do you use? When you start your Content Strategy, will your current cms support your sharing and optimisation tasks? If not, call us, we can help you get the correct tools to achieve your goals.
Protect, Protect, Protect
With all this effort, don’t forget to protect your website and hard won content from cyber criminals. Solidify your website protection to give you and your customers peace of mind when doing online transactions.
Better safe than sorry. If your data is breached (and we know it can happen to anyone) what might be the potential loss?
Check our our Web Application Firewall Services Here.
Start 2017 with a BANG! Get your website strategies off to a positive start and let Interactive Partners help you manage the process.
Wishing you a very happy Christmas and an exciting 2017